Big trends in Media and TV



Blog Series: Big trends in Media and TV - part 2

Blog Series: Big trends in Media and TV - part 2

The shift of TV ad dollars online

More bang for your e-buck

Online, online, online. It’s where advertisers want talk to potential customers. It’s where TV needs to make that discussion possible. It’s a no-brainer.

Advertisers’ shifting interest from traditional TV to online ads is having a major impact on the TV and Media industry. The channels that garnered the most new ad dollars by 2010 were digital media (88%) and mobile media (52%). Experts predict that advertisers will increasingly invest in online display based advertising. The change in the social games business model, from paid add-ons to advertising revenue, also indicates a new interest from advertisers and sponsors.

Brands today must go beyond simply broadcasting their message; they must beckon the consumer into a conversation. Research consistently demonstrates that customers are more like to purchase a brand or product they have a social connection with. When consumers use digital media to search, shop, blog, socialize, or seek entertainment, their actions create opportunities for marketers to gain insight and gather ideas to improve their brands, marketing messages and media mix choices. Leading marketers are using two-way media such as blogs, word-of-mouth programs, and social networks to connect with consumers as these offer them the opportunity to engage in a dialogue with them.

TV stations can capitalize on this evolution by providing advertisers with innovative platforms where viewers can interact and engage with their brands. TV stations drawing on advanced analytics to present targeted advertising and sponsorship opportunities enable advertisers to know that they are reaching their desired customer demographics. Finally, online and mobile platforms facilitate information collection and analysis, while delivering immediate feedback from an engaged audience, creating tangible value for advertisers.

How can I capitalize on this trend?

Come take a look at CloudTV  our cloud-based platform that enables Media and TV companies to harness the power of social media and generate business value through monetization and analytics. And don’t hesitate to contact us if you want more information, we could talk about CloudTV all day.

Up next: The immensity of available information

9 Comment(s)

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