Big trends in Media and TV



Big trends in Media and TV- Blog Series


In a world dominated by the internet and increasing interconnectivity profound changes to the TV and video ecosystem are inevitable. Deloitte predicts that the vast majority of TV viewers will continue to tune in based on TV schedules will continue to dominate TV viewing in 2012 with a majority of audiences remaining aligned with them. However, it also forecasts that only 0,1% of the $227 billion global ad market will be spent on targeted TV ads. While consumers will continue to enjoy programs via traditional TV in large numbers, most of the future growth in viewership will take place on new screens like PCs, tablets, and smartphones, and through new, nonlinear video formats. It is estimated that by 2015, younger audiences will spend only half of their video watching time on traditional linear TV.

A number of key trends are shaping, and will ultimately shift, the way that TV and Media are currently engaging their audience as well as how they achieve durable revenue growth. We are starting a four part series to explore these trends:

1. The rise of second screen, social network and mobile viewers
2. The shift of TV ad dollars online
3. The immensity of available information
4. The increasing pressure on Chief Marketing Officers

Our blog posts will not only look at the impact of each trend but also scope out the tremendous amount of opportunity that each trend is generating.

Want to skip ahead to solutions? Come take a look at CloudTV, our cloud-based platform that enables Media and TV companies to harness the power of social media and generate business value through monetization and analytics. And don’t hesitate to contact us if you want more information, we could talk about CloudTV all day.

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