Big trends in Media and TV



Blog Series: Big trends in Media and TV - part 2

Blog Series: Big trends in Media and TV - part 2

The shift of TV ad dollars online

More bang for your e-buck

Online, online, online. It’s where advertisers want talk to potential customers. It’s where TV needs to make that discussion possible. It’s a no-brainer.

Advertisers’ shifting interest from traditional TV to online ads is having a major impact on the TV and Media industry. The channels that garnered the most new ad dollars by 2010 were digital media (88%) and mobile media (52%). Experts predict that advertisers will increasingly invest in online display based advertising. The change in the social games business model, from paid add-ons to advertising revenue, also indicates a new interest from advertisers and sponsors.

Brands today must go beyond simply broadcasting their message; they must beckon the consumer into a conversation. Research consistently demonstrates that customers are more like to purchase a brand or product they have a social connection with. When consumers use digital media to search, shop, blog, socialize, or seek entertainment, their actions create opportunities for marketers to gain insight and gather ideas to improve their brands, marketing messages and media mix choices. Leading marketers are using two-way media such as blogs, word-of-mouth programs, and social networks to connect with consumers as these offer them the opportunity to engage in a dialogue with them.

TV stations can capitalize on this evolution by providing advertisers with innovative platforms where viewers can interact and engage with their brands. TV stations drawing on advanced analytics to present targeted advertising and sponsorship opportunities enable advertisers to know that they are reaching their desired customer demographics. Finally, online and mobile platforms facilitate information collection and analysis, while delivering immediate feedback from an engaged audience, creating tangible value for advertisers.

How can I capitalize on this trend?

Come take a look at CloudTV  our cloud-based platform that enables Media and TV companies to harness the power of social media and generate business value through monetization and analytics. And don’t hesitate to contact us if you want more information, we could talk about CloudTV all day.

Up next: The immensity of available information

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Blog Series: Big trends in Media and TV - part 1

The rise of second screen, social network and mobile viewers

Behold the multi-tasking mobile viewer


Two- way viewing is no passing trend, it is here to stay. The good news? People want to keep watching TV. The even better news? They want to interact and connect with it in new and revolutionary ways. Is it me or is there a whole lot of opportunity in this room right now?

The rapid worldwide adoption of mobile devices and social networking has transformed how we connect, share, and communicate. On average, just over half of US, and nearly one third of European, smartphone owners accessed Facebook on their device in the three-month period ending June 2011. As of May 2012 Facebook has 900 million users, over half of which access the site via mobile devices. According to Twitter there were more than 140 million active users as of March 2012 — and 340 million Tweets a day. More than 55% of Twitter users are accessing the networking site via mobile devices.

According to a recent Hollywood Reporter poll, social media users spend an average of 8 hours a week engaged in networking sites. The report also found that 79% of connected television viewers visit Facebook while watching TV. Additionally, 83% surf the web while viewing TV and 41% tweet about the show they’re watching. It notes that of those who post about TV shows, 76% do so live and 51% do so to feel connected to others who might also be watching

An analysis conducted by NM Incite, a Nielsen/ McKinsey Company, and Nielsen looked at the correlation between online buzz and television ratings and found a statistically significant relationship throughout a TV show’s season among all age groups. These figures indicate that such rapid adoption has the potential to transform how we watch TV. It will deliver more relevant and personalized TV than ever before. Viewers will have more ways to discover and share shows and movies they love. And social features from chatting to games will increase viewer enjoyment.

The rise of second screen viewers: a key trend that TV and media companies can ignore at their own peril. These individuals engage with social networks and TV shows in real-time through the use of a mobile device. Users post, tweet, and chat on their smartphones and tablets while watching their favorite shows full-screen. As the number of mobile device users is growing exponentially, we can only expect this trend to develop further. Deloitte predicts a growing number of tablets will be purchased by households that already own at least one, indicating a potential growth in the number of second screen viewers per home. Another set of mobile device users is on the rise: ‘Catch-Up Commuters’ who use their mobile devices to watch TV shows that they were unable to catch on TV.
There is an unprecedented opportunity to engage these connected audiences in fun, innovative and relevant ways that increase viewership, build brand advocacy and drive revenue.

How can I capitalize on this trend?

Come take a look at CloudTV, our cloud-based platform that enables Media and TV companies to harness the power of social media and generate business value through monetization and analytics. And don’t hesitate to contact us if you want more information, we could talk about CloudTV all day.

Up next: The shift of TV ad dollars online

Read More

Big trends in Media and TV- Blog Series


In a world dominated by the internet and increasing interconnectivity profound changes to the TV and video ecosystem are inevitable. Deloitte predicts that the vast majority of TV viewers will continue to tune in based on TV schedules will continue to dominate TV viewing in 2012 with a majority of audiences remaining aligned with them. However, it also forecasts that only 0,1% of the $227 billion global ad market will be spent on targeted TV ads. While consumers will continue to enjoy programs via traditional TV in large numbers, most of the future growth in viewership will take place on new screens like PCs, tablets, and smartphones, and through new, nonlinear video formats. It is estimated that by 2015, younger audiences will spend only half of their video watching time on traditional linear TV.

A number of key trends are shaping, and will ultimately shift, the way that TV and Media are currently engaging their audience as well as how they achieve durable revenue growth. We are starting a four part series to explore these trends:

1. The rise of second screen, social network and mobile viewers
2. The shift of TV ad dollars online
3. The immensity of available information
4. The increasing pressure on Chief Marketing Officers

Our blog posts will not only look at the impact of each trend but also scope out the tremendous amount of opportunity that each trend is generating.

Want to skip ahead to solutions? Come take a look at CloudTV, our cloud-based platform that enables Media and TV companies to harness the power of social media and generate business value through monetization and analytics. And don’t hesitate to contact us if you want more information, we could talk about CloudTV all day.

Read More