Big trends in Media and TV



Second screen commerce and storytelling: a match made in heaven

Television stations and brands have been going all out to engage their viewers and customers via social media. And they’ve been right to do so. Mobile device purchases and usage have soared as people become increasingly connected 24/7. The boom in second screen viewing (watching TV while simultaneously interacting on a mobile device) is just one of the many trends that have emerged from this new form of mobile-mania.

Product placement 2.0


Now companies are looking to do more than engage: they want to turn fans into paying customers through Second Screen Commerce. According to Business Insider Intelligence, over 40% of tablet users already shop on their device while watching television. All that is left to do is ensure that viewers buy the products and brands featured in the program that they are watching.


Stand out with timePlay


Converting second screen viewers into second screen consumers is trickier than it sounds. A classic and effective method for standing out against the rest of the ad noise is to engage individuals through storytelling. AJ Cloud Consulting’s timePlay story telling app provides businesses with a solution for creating, sharing and collaborating with potential customers on interactive, visually engaging parallax and 3D timelines that integrate video, audio, images, text, links, social media, location and timestamps. The timePlay timeline is a unique forum that simultaneously engages audiences and connects them with offers and products that match their likes and interests in real time.

Contact our team for a free timePlay demo and trial!


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Blog Series: Big trends in Media and TV - part 4

The increasing pressure on Chief Marketing Officers

CMO: Clearly Must Outshine

It’s not easy being a Chief Marketing Officer these days. Digital marketing is taking over and changing the field completely and expectations are getting higher. No wonder CMOs are calling in the cavalry, but have they landed the pony express instead?

Nearly seven in ten (68%) global chief marketing officers (CMOs) feel unprepared for the demands of social media marketing, according to a study released by IBM. This is second only to the 71% who are challenged by the explosion in data. A large portion of CMOs also feel unprepared for growth of channel and device choices (65%), shifting consumer demographics (63%) and financial constraints (59%).

The IBM study found that even when respondents were divided into outperforming and underperforming segments, large percentages of out-performers still felt unprepared for many developing trends. On social media, 66% of the best performing organizations feel unprepared for social media marketing with underperforming companies only 4 points behind at 70%.

With increased pressure to drive business value through digital marketing, and in particular social media, CMOs have turned to third party suppliers for support in taking control. Although this has enabled them to better understand, engage with and monitor social media, it has also presented its share of challenges.

The Altimeter Group asked 140 Corporate Social Strategists their total strategy budget, number of full-time equivalent staff dedicated to social media, and organizational model. They identified 18 discrete classes of social business software and services, most of which do not interoperate with each other. Altimeter found that Advanced companies spend an average of $272,000 a year on custom technology development (the second highest spend on social technologies for Advanced companies), suggesting non-comprehensive tools and excessive configuration. Not surprising, only 29% of all companies have standardized internal tools, such as monitoring, analytics, or community platforms.

Disparate tools and technology can be a challenge and there may be no perfect solution, but Altimeter estimate that both for engagement and measurement, the organisation needs to decide and go ‘all-in’ on a single tool.

How can I capitalize on this trend?

Come take a look at CloudTV our cloud-based platform that enables Media and TV companies to harness the power of social media and generate business value through monetization and analytics. And don’t hesitate to contact us if you want more information, we could talk about CloudTV all day.

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Blog Series: Big trends in Media and TV - part 3

The immensity of available information

Who’s afraid of the big bad data?

Wow. That’s a lot of data. Not sure what you’re going to do with it? You’re not alone. Better figure it out soon though because that mountain of information is going to determine your business strategy. Ouch.

Massive amounts of data are being generated by users everyday through social networks, participation in games and other online activities. Recent figures indicate that the number of daily tweets has grown to over 250 million. In March 2012, Facebook was accessed by 526 million users daily. And that’s just the beginning. Users engaging in online games and other social networks and platforms are also contributing large amounts of data every single day.

For the past few years the rise in the data exhaust has left many TV and Media companies with heaps of information and no means to properly capture, explore and exploit it. Companies are looking to shift from monitoring this information (ex. How many likes and tweets does my show get?) to mining the data in order to create business value (ex. Who are the users talking about my show? What are they saying?). They have understood the untapped potential that the data exhaust represents and how unlocking it can support them in spotting emerging trends, being proactive, boosting viewership and increasing revenue.

Targeted insights can be a powerful tool for attracting ad dollars and creating new online revenue streams that will complement traditional TV income. The ability to extract value from the huge pool of data being generated is no longer an option for companies; it is a requirement. Detailed knowledge of viewer demographics not only opens interesting opportunities for advertising but can also be used to shape production and tailor programs to align with the identified preferences and desires of engaged viewers. Going forward there will be additional pressure on digital media teams to have a better command of metrics and KPIs tied to business objectives.

How can I capitalize on this trend?

Come take a look at CloudTV  our cloud-based platform that enables Media and TV companies to harness the power of social media and generate business value through monetization and analytics. And don’t hesitate to contact us if you want more information, we could talk about CloudTV all day.

Up next: The increasing pressure on Chief Marketing Officers.

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